Perception Gallery

A fake gallery with real collectors. A 2026 project by conceptual artist Thomas Hanscomb about who decides what a work is worth.

A rented venue, dressed up as a serious art space. On the walls: works made as fast and as carelessly as possible.

Real collectors were primed before they arrived. The invitation, the artist statement, the price list. Every signal told them what to see.

“There is no bad art. Only context.”

Thomas Hanscomb

Nothing on the walls had value until the room gave it some.

A price list is a context. So is a white wall and a guest list. Change them, and the same object becomes something else.

About Perception Gallery

Perception Gallery is a 2026 conceptual art project by Danish artist Thomas Hanscomb. A rented venue was dressed up as a serious gallery and filled with works made as fast and as carelessly as possible.

Collectors were primed before they arrived. By the time they walked in, the invitation, the artist statement and the price list had already told them what they were looking at. The collectors were real. So were the purchases.

The project asks who decides what a work is worth. Not the artist, and not the object. The room does.

Everything around the works did what a real gallery does. Only the works themselves were made without care.

Perception Gallery brings together ideas from Just Bricks and Art of the People. This time the object was not placed in a context. The context was built from scratch.

Year: 2026
Medium: Fake gallery installation
Venue: A rented space
The principle: There is no bad art. Only context.

Skew Project Works

Objects that weren't supposed to be art. Context decided otherwise.

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